CaliDiary lets clients book a consultation, a tattoo session or a piercing with the artist they want, on your studio's WordPress website. They upload design references with the booking, pay a deposit by card, and confirm their age on the form. Clients' details and images stay on your own website.
Black Anchor TattooBook an appointment
Live demoCheck and confirm
Demo only: a made-up business. Nothing is sent or stored.
Made-up businesses, real CaliDiary features. Each example names the features that do the work.
At Black Anchor Tattoo (a made-up studio), a new client books a free 30-minute consultation with the artist whose style they like. Each artist offers the services they do, so the fine-line artist isn't booked for a traditional back piece.
The booking form asks for the placement, rough size and up to five reference images. The artist sees them before the consultation and can start sketching.
After the consultation, the artist books a four-hour session. The client pays a $100 deposit by card when they book, through the studio's own Stripe account, and the balance on the day.
Piercings book as short services. The form asks for date of birth and, for under-18s where the studio allows it, the name of the parent or guardian coming with them.
One person, one customer, a set length.
AvailableThe time is held until you accept or decline.
AvailableNo price, no payment step.
AvailableWhen full, people join a list and are offered freed places.
AvailableAn example to adapt: change the names, lengths and prices to your own.
| Service | Length | Price |
|---|---|---|
| Design consultation | 30 min | Free |
| Small tattoo (flash) | 1 h | $90 |
| Half-day sessionDeposit $100 | 4 h | $400 |
| Full-day sessionDeposit $150 | 7 h | $700 |
| Ear piercing | 20 min | $35 |
| Body piercing | 30 min | $50 |
One booking form for the whole team, each person with their own hours and services.
Customers send documents and photos with their booking; files stay private on your site.
Paid up front, in full or by deposit, into your own Stripe, PayPal or Mollie. No commission.
Hold the time and decide yourself whether to accept or decline each booking.
Know what each booking is about before it starts, with no chasing details by email.
When a time is full, people join a list and are offered freed places by email.
An artist working alone can use Solo: unlimited services, reference uploads, card deposits and invoices. A studio with several artists and piercers, each with their own hours and services, needs Pro.
Clients choose a tattoo studio for an artist's style. In CaliDiary, each artist has their own hours, days off and the services they offer, so a booking for a fine-line piece only shows the artists who do fine line. With "anyone", the booking goes to the least busy artist who offers that service. Several artists and piercers on one booking form need Pro.
The best consultations start with references. On Solo and Pro, the booking form can ask for reference images, the placement and the size, and a "show only when" question can ask cover-up clients for a photo of the existing tattoo. Images are stored privately on your website and only your staff can open them.
A full-day session is a day of an artist's time. On Solo and Pro, take a deposit by card through your own Stripe, PayPal or Mollie account when the client books, and the balance on the day. For large pieces, combine deposits with requests you approve, so the client is only charged once you accept.
Piercings are short appointments that fill gaps between tattoo sessions. Ask for date of birth on the form, and for under-18s, the details of the parent or guardian attending. Answers are kept with each booking and on the client's profile.
Popular artists book up months ahead. Clients can join the waiting list for a day or a range of days, and when a session is cancelled the place is offered to the next person by email.
Text and WhatsApp reminders through your own provider account are on the roadmap. See every feature on the features page.
Full sets, infills and lash lifts at the right length, with patch tests and deposits.
Facials, massages, waxing and spa days, with rooms and deposits.
Quick, back-to-back cuts with the barber clients ask for, or the next free chair.
Portrait sessions, headshots and mini-session days, with the shoot details asked up front.
Start on the free plan, with no booking limit. Upgrade only when you need to.
